Discusses the experiences of sixty-five successful people in India whose business strategies have inspired the author, highlighting their dominant secret to success and describing their journeys using such behaviors.

Revised and Expanded Edition. In this age of supposed scientific enlightenment, many people still believe in mind reading, past-life regression theory, New Age hokum, and alien abduction. A no-holds-barred assault on popular superstitions and prejudices, with more than 80,000 copies in print, Why People Believe Weird Things debunks these nonsensical claims and explores the very human reasons people find otherworldly phenomena, conspiracy theories, and cults so appealing. In an entirely new chapter, "Why Smart People Believe in Weird Things," Michael Shermer takes on science luminaries like physicist Frank Tippler and others, who hide their spiritual beliefs behind the trappings of science. Shermer, science historian and true crusader, also reveals the more dangerous side of such illogical thinking, including Holocaust denial, the recovered-memory movement, the satanic ritual abuse scare, and other modern crazes. Why People Believe Strange Things is an eye-opening resource for the most gullible among us and those who want to protect them.

A New York Times Notable Book of 2020 A Bloomberg Best Non-Fiction Book of 2020 A Behavioral Scientist Notable Book of 2020 A Human Behavior & Evolution Society Must-Read Popular Evolution Book of 2020 A bold, epic account of how the co-evolution of psychology and culture created the peculiar Western mind that has profoundly shaped the modern world. Perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich, and Democratic. If so, you’re rather psychologically peculiar. Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries? In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world. Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Includes black-and-white illustrations.

Most people use nail polish remover to remove nail polish. They use coffee grounds to make coffee and hair dryers to dry their hair. The majority of people may also think that the use of eggs, lemons, mustard, butter, and mayonnaise should be restricted to making delicious food in the kitchen. The Instructables.com community would disagree with this logic—they have discovered hundreds of inventive and surprising ways to use these and other common household materials to improve day-to-day life. Did you know that tennis balls can protect your floors, fluff your laundry, and keep you from backing too far into (and thus destroying) your garage? How much do you know about aspirin? Sure, it may alleviate pain, but it can also be used to remove sweat stains, treat bug bites and stings, and prolong the life of your sputtering car battery. These are just a few of the quirky ideas that appear in Unusual Uses for Ordinary Things. Readers of Unusual Uses for Ordinary Things will learn how to: Remove odors from clothes using vodka Shine leather belts, wallets, purses, and jackets using butter Remove scuffs from sneakers using toothpaste Locate small objects once thought to be gone forever using pantyhose And much more!

Less than 2 percent of entrepreneurs succeed, only 15 percent employees get the best hikes, promotions and appraisal ratings. Less than 1 percent get to senior management positions and higher. Does this mean the rest do not work as hard or are not as smart? They are! But there are subtle, yet profound differences. According to bestseller author, TGC Prasad, there is more to accomplishments than just working hard or at times even being smarter. Working Hard is Not Good Enough is an insightful management book for all who want to make a difference to their performance, potential and life in general–to achieve success and importantly happiness.

Fans of Katherine Applegate and Erin Entrada Kelly will love this quirky story of a determined girl, and some extraordinary chickens. Twelve-year-old Sophie Brown feels like a fish out of water when she and her parents move from Los Angeles to the farm they’ve inherited from a great-uncle. But farm life gets more interesting when a cranky chicken appears and Sophie discovers the hen can move objects with the power of her little chicken brain: jam jars, the latch to her henhouse, the entire henhouse.... And then more of her great-uncle’s unusual chickens come home to roost. Determined, resourceful Sophie learns to care for her flock, earning money for chicken feed, collecting eggs. But when a respected local farmer tries to steal them, Sophie must find a way to keep them (and their superpowers) safe. Told in letters to Sophie’s abuela, quizzes, a chicken-care correspondence course, to-do lists, and more, Unusual Chickens is a quirky, clucky classic in the making.

An A-Z of eccentrics! 250 true stories of the most original and outrageous people on earth, from bad poets to transsexual evolutionary theorists this encyclopedic guide covering ancient times to the present, includes reams of material never seen in book form before. Famous eccentrics like King Ludwig, Salvador Dalí and Howard Hughes rub shoulders with a host of lesser-known, but equally colorful, characters in these -- mostly -- life-affirming stories. There are unsuspected parallels and connections throughout creating an alternative, off-kilter history of the world.