Marketing Secrets of a Mail Order Maverick

Marketing Secrets of a Mail Order Maverick
Title Marketing Secrets of a Mail Order Maverick PDF eBook
Author Joseph Sugarman
Publisher
Pages 0
Release 1998
Genre Advertising, Direct-mail
ISBN 9781891686061

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Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.




Los Angeles Magazine

Los Angeles Magazine
Title Los Angeles Magazine PDF eBook
Author
Publisher
Pages 204
Release 2003-03
Genre
ISBN

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Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.




Billboard

Billboard
Title Billboard PDF eBook
Author
Publisher
Pages 84
Release 1996-12-14
Genre
ISBN

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.




Billboard

Billboard
Title Billboard PDF eBook
Author
Publisher
Pages 104
Release 1994-12-10
Genre
ISBN

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.




Readers' Guide to Periodical Literature

Readers' Guide to Periodical Literature
Title Readers' Guide to Periodical Literature PDF eBook
Author
Publisher
Pages 1876
Release 1922
Genre Periodicals
ISBN

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The High School Teacher

The High School Teacher
Title The High School Teacher PDF eBook
Author
Publisher
Pages 880
Release 1927
Genre Education, Secondary
ISBN

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An Academic Life

An Academic Life
Title An Academic Life PDF eBook
Author Robert H. Cantwell
Publisher ACER Press
Pages 210
Release 2010-07-01
Genre Education
ISBN 1441668357

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Robert Cantwell and Jill Scevak have brought together new academics and experienced educators from a variety of discipline backgrounds to provide clear and practical insights into the journey of entering the academic world. Any new academic will find this book an invaluable resource.