Brewing Up a Business

Brewing Up a Business
Title Brewing Up a Business PDF eBook
Author Sam Calagione
Publisher John Wiley & Sons
Pages 318
Release 2011-01-19
Genre Business & Economics
ISBN 111806187X

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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.




Craft: An Argument

Craft: An Argument
Title Craft: An Argument PDF eBook
Author Pete Brown
Publisher Storm Lantern Publications
Pages 227
Release 2020-06-25
Genre Cooking
ISBN 1838049800

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The craft beer boom is the biggest thing to hit brewing and drinking for more than a generation. What started off as a small band of idealistic hobby brewers is now a multi-billion-dollar global industry, but even its most passionate fans can’t actually agree what ‘craft beer’ is, with some arguing that it’s simply marketing hype, and others claiming it doesn’t exist at all. Award-winning beer writer Pete Brown digs into this decades-long argument and in doing so, creates a fascinating, complex and hugely satisfying answer. He dismantles the main attempts to define the term ‘craft beer’ and argues that it is, in fact, undefinable, before shifting emphasis from beer to the broader, older idea of craft in search of answers. He shows that arguments around craft beer have largely forgotten what craft is all about – if they were even aware in the first place. He explores the ever-changing nature of work, the meaning of knowledge, the evolution of language and the ways in which we engage with our immediate environment and the wider world. Arriving back at beer from such an oblique angle, he rediscovers the real reasons why so many people are so passionate about craft beer, and argues that situating beer in a broader understanding of craft shows that the term is rich in meaning, even if it can’t be pinned down to a measurable definition. Written in Brown’s trademark pub stool conversational style, Craft: An Argument provides a new perspective on the biggest trend in global food and drink, as well as making you long for a beer.




Ambitious Brew

Ambitious Brew
Title Ambitious Brew PDF eBook
Author Maureen Ogle
Publisher HMH
Pages 452
Release 2007-10-08
Genre Cooking
ISBN 0547536917

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A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post




Extreme Brewing, A Deluxe Edition with 14 New Homebrew Recipes

Extreme Brewing, A Deluxe Edition with 14 New Homebrew Recipes
Title Extreme Brewing, A Deluxe Edition with 14 New Homebrew Recipes PDF eBook
Author Sam Calagione
Publisher Quarry Books
Pages 184
Release 2012-06-01
Genre Cooking
ISBN 1610599489

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Extreme Brewing is a must-have book for aspiring home brewers who are interested in making their own specialty beers at home. There is no in-depth science to absorb and all the recipes are easy to follow and malt-syrup based, with variations for partial-grain brewing. Extreme Brewing is rooted in the brewing tradition of Belgium with a unique emphasis on hybrid styles that incorporate fruit, vegetables, herbs and spices to create unique flavor combinations. Not only will you learn to make delicious beer, you will also receive guidance on presentation, including corking, bottle selection and labeling. You'll be taught the basics of brewing ingredients and processes—so you'll be equipped to start with the basic knowledge you'll need. There is an overview of the many general beer styles from ales to stouts and porters. This book contains tips on how to use all your senses to become a confident beer taster. Not only will you personally benefit from the brewing techniques presented, your friends will benefit from tasting your delicious homebrews. Detailed information on food pairings for beer and cheese and even chocolate and fun ideas for themed dinners will allow readers to share their creations with family and friends.




American Brewer

American Brewer
Title American Brewer PDF eBook
Author
Publisher
Pages 1330
Release 1953
Genre Brewing
ISBN

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Various issues during the year contain special sections: American brewer register, American brewer newsletter, American brewer statistical section, and MBAA convention number.




The Craft Brewing Handbook

The Craft Brewing Handbook
Title The Craft Brewing Handbook PDF eBook
Author Chris Smart
Publisher Woodhead Publishing
Pages 271
Release 2019-11-12
Genre Technology & Engineering
ISBN 0081020902

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The Craft Brewing Handbook: A Practical Guide to Running a Successful Craft Brewery covers the practical and technical aspects required to set up and grow a successful craft brewing business. With coverage of equipment options, raw material choice, the brewing process, recipe development and beer styles, packaging, quality assurance and quality control, sensory evaluation, common faults in beer, basic analyses, and strategies to minimize utilities, such as water and energy, this book is a one-stop shop for the aspiring brewer. The craft brewing sector has grown significantly around the world over the past decade. Many new breweries are technically naïve and have a thirst for knowledge. This book not only covers how to maximize the chances of getting production right the first time, it also deals with the inevitable problems that arise and what to do about them. - Focuses on the practical aspects of craft brewing - Features chapters on equipment choice, QA/QC and analyses, and beer styles - Provides insights into successful breweries around the globe




A Year in Beer

A Year in Beer
Title A Year in Beer PDF eBook
Author Jonny Garrett
Publisher
Pages 0
Release 2021-09
Genre Beer
ISBN 9781852493721

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