Shakespeare’s tragic plays, Mozart’s sublime symphonies, Einstein’s revolutionary theories—how did these geniuses create such magnificent and highly original works? Were their brains different from those of ordinary people? Using modern neuroscience together with first-person accounts of creative breakthroughs from artists and scientists such as Mozart, Henri Poincaré, and Neil Simon, The Creative Brain illuminates where extraordinary creativity comes from. Acclaimed brain scientist Nancy Andreasen proposes that, due to enriched connections between certain areas of the brain, geniuses are able to tap into the unconscious mind in ways that most of us can’t. She also explores the link between creativity and mental illness, and she shows how all of us can enhance our creative potential through mental exercises. Clearly and accessibly written, The Creative Brain is a fascinating investigation into the mystery of human genius.

Where does creativity come from? Why are some people more creative than others? Eminent neuropsychologist Christine Temple navigates a wide range of factors from the hard science (visual memory, spatial ability, brain functions) to the environmental (the mad genius myth, and Gladwells 10,000 hours of practice). In each case she discusses how a particular theory weighs up in the case of Picasso and uses him to show how these factors can combine into true creative genius. In this book, she proposes 7 key causes of creativity to spell out the acronym: PICASSO (Playful mindset, Inhibition reduced, Curiosity, Attentional focus, Single-mindedness, Stoicism, Obsession). This is the first book to look at a multitude of traits in creativity, and nail down the key factors that matter (and also which ones dont) to provide an overall picture of the fascinating area, linking the science to the personal.

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Research-based techniques that show everyone how to expand creativity and increase productivity Harvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play. Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states. Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovation Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity Your Creative Brain, called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one?s personal and professional life.

Discover the cognitive tools that lead to creative thinking and problem-solving with this “well-written and easy-to-follow” guide (Library Journal). Explore the “thinking tools” of extraordinary people, from Albert Einstein and Jane Goodall to Mozart and Virginia Woolf, and learn how you can practice the same imaginative skills to become your creative best. With engaging narratives and examples, Robert and Michèle Root-Bernstein investigate cognitive tools such as observing, recognizing patterns, modeling, playing, and more. Sparks of Genius is “a clever, detailed and demanding fitness program for the creative mind” and a groundbreaking guidebook for anyone interested in imaginative thinking, lifelong learning, and transdisciplinary education (Kirkus Reviews). “How different the painter at the easel and the physicist in the laboratory! Yet the Root-Bernsteins recognize the deep-down similarity of all creative thinking, whether in art or science. They demonstrate this similarity by comparing the accounts that various pioneers and inventors have left of their own creative processes: for Picasso just as for Einstein, for Klee just as for Feynman, the creative impulse always begins in vision, in emotion, in intuition. . . . With a lavishly illustrated chapter devoted to each tool, readers quickly realize just how far the imagination can stretch.” —Booklist “A powerful book . . . Sparks of Genius presents radically different ways of approaching problems.” —American Scientist

Best-selling author Leonard Shlain explores the life, art, and mind of Leonardo da Vinci, seeking to explain his singularity by looking at his achievements in art, science, psychology, and military strategy and then employing state of the art left-right brain scientific research to explain his universal genius. Shlain shows that no other person in human history has excelled in so many different areas as da Vinci and he peels back the layers to explore the how and the why. Shlain asserts that Leonardo’s genius came from a unique creative ability that allowed him to understand and excel in a wide range of fields. From here Shlain jumps off and discusses the history of and current research on human creativity that involves different modes of thinking and neuroscience .The author also boldly speculates on whether or not the qualities of Leonardo’s brain and his creativity presage the future evolution of the human species. Leonardo’s Brain uses da Vinci as a starting point for an exploration of human creativity. With his lucid style, and his remarkable ability to discern connections in a wide range of fields, Shlain brings the reader into the world of history’s greatest mind. .