How a fraying social fabric is fueling the outrage of rural Americans What is fueling rural America’s outrage toward the federal government? Why did rural Americans vote overwhelmingly for Donald Trump? And is there a more nuanced explanation for the growing rural-urban divide? Drawing on more than a decade of research and hundreds of interviews, Robert Wuthnow brings us into America’s small towns, farms, and rural communities to paint a rich portrait of the moral order—the interactions, loyalties, obligations, and identities—underpinning this critical segment of the nation. Wuthnow demonstrates that to truly understand rural Americans’ anger, their culture must be explored more fully, and he shows that rural America’s fury stems less from economic concerns than from the perception that Washington is distant from and yet threatening to the social fabric of small towns. Moving beyond simplistic depictions of America’s heartland, The Left Behind offers a clearer picture of how this important population will influence the nation’s political future.

Combining mastery of existing scholarship with a fresh approach to new material, Born in the Country continues to define the field of American rural history.

A revealing examination of small-town life More than thirty million Americans live in small, out-of-the-way places. Many of them could have joined the vast majority of Americans who live in cities and suburbs. They could live closer to more lucrative careers and convenient shopping, a wider range of educational opportunities, and more robust health care. But they have opted to live differently. In Small-Town America, we meet factory workers, shop owners, retirees, teachers, clergy, and mayors—residents who show neighborliness in small ways, but who also worry about everything from school closings and their children's futures to the ups and downs of the local economy. Drawing on more than seven hundred in-depth interviews in hundreds of towns across America and three decades of census data, Robert Wuthnow shows the fragility of community in small towns. He covers a host of topics, including the symbols and rituals of small-town life, the roles of formal and informal leaders, the social role of religious congregations, the perception of moral and economic decline, and the myriad ways residents in small towns make sense of their own lives. Wuthnow also tackles difficult issues such as class and race, abortion, homosexuality, and substance abuse. Small-Town America paints a rich panorama of individuals who reside in small communities, finding that, for many people, living in a small town is an important part of self-identity.

“An important contribution to the literature on contemporary American politics. Both methodologically and substantively, it breaks new ground.” —Journal of Sociology & Social Welfare When Scott Walker was elected Governor of Wisconsin, the state became the focus of debate about the appropriate role of government. In a time of rising inequality, Walker not only survived a bitterly contested recall, he was subsequently reelected. But why were the very people who would benefit from strong government services so vehemently against the idea of big government? With The Politics of Resentment, Katherine J. Cramer uncovers an oft-overlooked piece of the puzzle: rural political consciousness and the resentment of the “liberal elite.” Rural voters are distrustful that politicians will respect the distinct values of their communities and allocate a fair share of resources. What can look like disagreements about basic political principles are therefore actually rooted in something even more fundamental: who we are as people and how closely a candidate’s social identity matches our own. Taking a deep dive into Wisconsin’s political climate, Cramer illuminates the contours of rural consciousness, showing how place-based identities profoundly influence how people understand politics. The Politics of Resentment shows that rural resentment—no less than partisanship, race, or class—plays a major role in dividing America against itself.

Why are poor Americans so patriotic? They have significantly worse social benefits compared to other Western nations, and studies show that the American Dream of upward mobility is, for them, largely a myth. So why do these people love their country? Why have they not risen up to demand more from a system that is failing them? In Broke and Patriotic, Francesco Duina contends that the best way to answer these questions is to speak directly to America's most impoverished. Spending time in bus stations, Laundromats, senior citizen centers, homeless shelters, public libraries, and fast food restaurants, Duina conducted over sixty revealing interviews in which his participants explain how they view themselves and their country. He masterfully weaves their words into three narratives. First, America's poor still see their country as the "last hope" for themselves and the world: America offers its people a sense of dignity, closeness to God, and answers to most of humanity's problems. Second, America is still the "land of milk and honey:" a very rich and generous country where those who work hard can succeed. Third, America is the freest country on earth where self-determination is still possible. This book offers a stirring portrait of the people left behind by their country and left out of the national conversation. By giving them a voice, Duina sheds new light on a sector of American society that we are only beginning to recognize as a powerful force in shaping the country's future.

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Between 1940 and the mid 1980s, farm production expenses in America's Heartland tripled, capital purchases quadrupled, interest payments jumped tenfold, profits fell 10 percent, the number of farmers decreased by two-thirds, and nearly every farming community lost population, businesses, and economic stability. Growth for these desperate communities has come to mean low-paying part-time jobs, expensive tax concessions, waste dumps, and industrial hog farming, all of which come with environmental and psychological price tags. In Broken Heartland, Osha Gray Davidson chronicles the decline of the Heartland and its transformation into a bitterly divided and isolated regional ghetto. Through interviews with more than two hundred farmers, social workers, government officials, and scholars, he puts a human face on the farm crisis of the 1980s. In this expanded edition, Davidson emphasizes the tenacious power of far-right-wing groups; his chapter on these burgeoning rural organizations in the original edition of Broken Heartland was the first in-depth look - six years before the Oklahoma City bombing - at the politics of hate they nurture. He also spotlights NAFTA, hog lots, sustainable agriculture, and the other battles and changes over the past six years in rural America.