Marketing Secrets of a Mail Order Maverick

Marketing Secrets of a Mail Order Maverick
Title Marketing Secrets of a Mail Order Maverick PDF eBook
Author Joseph Sugarman
Publisher
Pages 0
Release 1998
Genre Advertising, Direct-mail
ISBN 9781891686061

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Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.




Los Angeles Magazine

Los Angeles Magazine
Title Los Angeles Magazine PDF eBook
Author
Publisher
Pages 204
Release 2003-03
Genre
ISBN

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Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.




Frank McKinney's Maverick Approach to Real Estate Success

Frank McKinney's Maverick Approach to Real Estate Success
Title Frank McKinney's Maverick Approach to Real Estate Success PDF eBook
Author Frank E. McKinney
Publisher John Wiley & Sons
Pages 274
Release 2006-03-27
Genre Business & Economics
ISBN 0471787183

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Praise for Frank McKinney "My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a road map of his achievements--a proven strategy for succeeding not just in real estate, but also in the business of life." --Rich DeVos, cofounder of Amway, owner of the Orlando Magic "If you're ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney." --Mark Victor Hansen, coauthor of The One Minute Millionaire "Frank McKinney's book is an excellent how-to guide to earning real estate profits by using McKinney's maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isn't another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over." --Robert J. Bruss, syndicated real estate columnist "If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinney's Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!" --Kendra Todd, winner of The Apprentice




The Six Secrets of Change

The Six Secrets of Change
Title The Six Secrets of Change PDF eBook
Author Michael Fullan
Publisher John Wiley & Sons
Pages 176
Release 2011-11-29
Genre Education
ISBN 9781118115268

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From bestselling author Michael Fullan, wisdom for thriving in today's complex environment Successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. How do they do it? The Six Secrets of Change explores essential lessons for business and public sector leaders for thriving in today's complex environment. Fullan draws on his acclaimed work in bringing about large-scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally. This book is filled with lessons that are insightful, actionable, and concisely communicable. "Fullan has an uncanny ability to produce what is needed at the time it is needed. The six secrets are based in theory, grounded in practice, powerful in their relationship to each other, and described in ways that enable deep understanding. It is a refreshing change from the surface lists of leadership and change ideas that all too often permeate education and business literature." —Vicki Phillips, director of education, Bill & Melinda Gates Foundation Includes so-called leadership "secrets" that are decoded to be accessible and useful Offers illustrative examples from a variety of businesses, health organizations, and public education systems Lays out the six factors to organizational success: collegiality, long-range plans allow for the unknown, nurture employees, learning, leadership at all levels, and positive pressure must be inescapable Michael Fullan is the author of the acclaimed best-seller Leading in a Culture of Change Fullan convinces us that a leader who attends to all six key factors will have an organization that is constantly learning, growing, and thriving.




Billboard

Billboard
Title Billboard PDF eBook
Author
Publisher
Pages 104
Release 1994-12-10
Genre
ISBN

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.




No Excuses

No Excuses
Title No Excuses PDF eBook
Author Samuel Casey Carter
Publisher
Pages 138
Release 2000
Genre Education
ISBN

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"All children can learn. The principals and schools profiled in this book have overcome the bureaucratic and cultural obstacles that keep low-income children behind in most public schools. No Excuses schools have created a culture of achievement among children whom most public schools would condemn to a life of failure."--Foreword, p. 1-2.




Subject Guide to Books in Print

Subject Guide to Books in Print
Title Subject Guide to Books in Print PDF eBook
Author
Publisher
Pages 3310
Release 1997
Genre American literature
ISBN

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