WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Financial and Lifestyle Freedom!It's never been easier and the opportunity has never been better, to start selling physical products on Amazon. Now is the time to start an online selling business that will give you the financial and lifestyle freedom that you've always wanted. In this book, online entrepreneur and bookselling expert Bryan Young, lays out a blueprint for you to be able to systematically start your own used bookselling business. But he don't stop there, he lays out the steps necessary to not only help you build a profitable online selling business, but to also work quickly to systematize and outsource the whole thing. Bryan shares with you his entrepreneurial approach to online selling that will give you the knowledge necessary to scale your business beyond what you could ever do on your own.An "Automated Amazon Bookselling Business" not only gives you financial freedom, but more importantly it gives you lifestyle freedom as well. You're able to make nice profits while not having to do any of the book sourcing and book listing yourself. You set up this legitimate business, earn a solid income and then you can spend your days doing the things that you want to do. Do you want to maximize your time spent with your family? Have you always wanted to work from home? If money weren't an issue, would you spend your free time focusing on a favorite charity? Maybe you'd like to have time to travel or pursue a favorite hobby? If you follow Bryan's advice and take the 10 steps necessary set up and fully automate a book selling business, you'll be well on your way to freedom and success!Table of Contents for Book Flipping:* Introduction* About Me* Why Used Books?* Step #1 Acquire a Barcode Scanning Device* Step #2 Outsourcing with Fulfillment by Amazon (FBA)* Step #3 Establish a Book Buying Criteria* Step #4 Locate and Research Local Thrift Stores* Step #5 Start Scanning* Step #6 Prepare, Label, Ship and Document* Step #7 Establish How Your People Will Pay for the Books and Be Paid* Step #8 Hire Top Talent* Step #9 Step Up Inventory Management* Step #10 Expand Your Entrepreneurial Mind* Conclusion* AcknowledgmentsThis comprehensive 230+ page manual will give you all of the direction necessary to get you started in a business that is sure to yield very nice profits after just a handful of months.

One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Risk-based operational audits and performance audits require a broad array of competencies. This book provides auditors and risk professionals with the understanding required to improve results during risk-based audits.Mastering the Five Tiers of Audit Competency: The Essence of Effective Auditing is an anthology of powerful risk-based auditing pra

A Story of Big Tech Censorship and Bias and the Fight to Save Our Country The madness of Google's attempt to mold our reality into a version dictated by their corporate values has never been portrayed better than in this chilling account by Google whistleblower, Zach Vorhies. As a senior engineer at Zach watched in horror from the inside as the 2016 election of Donald Trump drove Google into a frenzy of censorship and political manipulation. The American ideal of an honest, hard-fought battle of ideas—when the contest is over, shaking hands and working together to solve problems—was replaced by a different, darker ethic alien to this country's history as wave after of censorship destroyed free speech and entire market sectors. Working with New York Times bestselling author Kent Heckenlively (Plague of Corruption), Vorhies and Heckenlively weave a tale of a tech industry once beloved by its central figure for its innovation and original thinking, turned into a terrifying “woke-church” of censorship and political intolerance. For Zach, an intuitive counter-thinker, brought up on the dystopian futures of George Orwell, Aldous Huxley, and Ray Bradbury, it was clear that Google was attempting nothing less than a seamless rewriting of the operating code of reality in which many would not be allowed to participate. Using Google's own internal search engine, Zach discovered their real "AI-Censorship" system called “Machine Learning Fairness,” which he claims is a merging of critical race theory and AI that was secretly released on their users of search, news and YouTube. He collected and released 950 pages of these documents to the Department of Justice and to the public in the summer of 2019 through Project Veritas with James O'Keefe, which quickly became their most popular whistleblower story, which started a trend of big whistleblowing. From Google re-writing their news algorithms to target Trump to using human tragedy emergencies to inject permanent blacklists, Zach and Kent provide a “you are there” perspective on how Google turned to the dark side to seize power. They finish by laying out a solution to fight censorship. Read this book if you care to know how Google tries to manipulate, censor, and downrank the voice of its users.